Golf Business News – Galvin Green unveils military-themed Edge collection
Galvin Green is hoping to reach out to a younger, more fashion-conscious serious golfer with the launch of its new military-inspired EDGE collection for 2019.
The radical styling of the new range features an unconventional selection of jackets, jumpers, shirts, caps and belts in green, grey and blue colour variations, many with a fashionable camo look.
In keeping with the military theme, each of the garments has a name that would resonate with service personnel, such as COMMANDO, GENERAL, COLONEL, MAJOR, ENSIGN and ARMED FORCE.
Six months after the first EDGE range burst onto the golf apparel scene with 3D patterned bomber jackets, sweatshirts and bandanas, the 2019 range offers even more dynamic designs for on and off-course wear.
“There was a brilliant reaction to the first EDGE range and we expect the latest collection to be just as popular with younger golfers,” said Global Brand Manager Nicholai Stein. “A lot of effort has been put into the distinctive styling across all the garments and accessories for a wardrobe that will stand-out on the European Tour this year thanks to brand ambassador Guido Migliozzi from Italy.”
Leading the new collection from the front is the CAPTAIN GREEN waterproof full-zip jacket in GORE-TEX fabric with a lightweight mesh lining. In addition to its striking styling in camo greens and greys, the jacket features articulated sleeves; adjustable cuffs; front inside, chest and sleeve pockets. The CAPTAIN BLUE jacket offers similar features in blue camo tones.
The COMMANDO is styled as a camouflage grey crew-neck jacket in INSULA warm layer fabric. The full zip jacket features two front pockets and an elasticated hem and cuffs for comfort as well as warmth.
Another standout INSULA jacket is the MAJOR, with an olive green, quilted design that resembles a jacket worn by a test pilot. It also has an unusual off-centre full-length zip. A similar design has been applied to the INTERFACE-1 full zip jacket called the SEMI-BIKER. The extremely breathable garment can be worn 95 out of 100 rounds.
There are also seven VENTIL8 shirts in the collection offering a high level of breathability, excellent moisture wicking properties and UPF20+. They include ARMED FORCE, a long sleeve shirt in plain blue with a camo band along the arms.
Garment sizes are available between XS-XXL with the range selling from an RRP of £460.